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Aforti Holding SA is a New Strategic Sponsor of Lech Poznań

3 July 2017

Aforti Holding – New Strategic Sponsor

Starting from the new season, Lech Poznań has a new Strategic Sponsor, namely Aforti Holding Financial Group which has been cooperating with Kolejorz for a year now. After the presentation and official signing of the agreement, new official T-shirts were presented during the press conference. The agreement has been signed for a three-year term.

“Lech Poznań is a dynamically developing football club which wins more and more recognition each year. Also in the business world which is quite frequently careful when it comes to cooperation with representatives of sport sector. The fact that Aforti Holding after a year of cooperation with us decided to increase its engagement in the sponsorship of Kolejorz, and at a record level for the Club, only proves that our vision and strategy lead us in the right direction.”, says Karol Klimczak.

Lech and Aforti have been cooperating with each other since July 2016. The most distinguishing element of the partnership was of course the Premium Sponsor logo which was presented on Kolejorz footballers’ shorts in 2016/2017 season. At the same time, the Club guaranteed other advertising or hospitality benefits to the Partner, but also used some of the services offered by Aforti Holding.

“The Group’s operations focus on broadening the services set addressed to SMEs, developing new business lines, and expanding geographically. We concentrate on securing the quality and wide range of services and products on our offer. We have devised an optimal development path which is beneficial both to the Group and the Clients. Our aim is to set new standards of comprehensive services to SME Clients.” says Klaudiusz Sytek, the President of the Management Board Aforti Holding SA.

In 2017/2018 season, Aforti logo will appear on the front side of footballers’ official T-shirts. It will also be presented in all advertising media of the Club, such as advertising displays, reserve bench, or banner in the buffer zone at the Tribune named after Białas. We are planning to organise common events for Lech football fans and Aforti Clients.

On Monday, at the press conference during which the agreement was officially signed, new footballers’ official T-shirts were presented. Klaudiusz Sytek, the President, handed over to Radoslaw Majchrzak, the Chairman for Lech Poznań Fans’ Association, symbolic flag depicting the official Kolejorz footballers’ match outfit.

“Above all, I would like to congratulate the presidents as the signing of the agreement will allow for the Club’s further development, which is crucial to many Poznań and Wielkopolska inhabitants. We all want Lech to reach for cups, fight in Europe and give us reasons to be proud. We hope for numerous common initiatives which we will be able to organise soon.”, says Radosław Majchrzak, the Chairman for Lech Poznań Fans’ Association.

The New Strategic Sponsor of Lech Poznań has been on the market since 2011 when the Company had its Initial Public Offering on NewConnect market. Aforti Holding’s offer is addressed to entrepreneurs and SMEs (micro, small, and medium-sized enterprises). Its product portfolio includes a comprehensive business client service in the scope of individual finances and management of the capital of enterprises.

Aforti Holding SA Financial Group consists of the following subsidiary companies: Aforti Finance S.A., specialising in financing enterprises, Aforti Exchange Sp. z o.o. offering online foreign exchange, Aforti Collections S.A., which deals with liabilities management and debt collection, Aforti Corporate Finance S.A., arranging debt financing for entrepreneurs, Aforti Capital Sp. z o.o., which is a financial and strategic consulting for companies, and Aforti AC Sp. z o.o. responsible for investor relations. The Group operates on Polish and Romanian markets and is planning to enter other European markets.

The cooperation agreements has been signed for a three-year term.

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